Optimisation is the analysis of a supply and demand scenario through use of advanced computer modelling to identify the best possible solution based on a specific set of business rules.
To do this, a mathematical supply and demand ‘model’ must be developed, using advanced algorithms, taking into account all of the possible constraints, variables and desired outcomes. The optimisation engine then rapidly generate tens of thousands of possible solutions, evaluating the improvement of each in relation to specified objectives and identifying the optimum solution.
Optimisation is already well established as a part of our everyday lives, across a range of industries where the delivery of goods or services to geographically dispersed sites or customers is required. This includes for example planning the delivery of produce to supermarkets, the collection of waste and roadside vehicle recovery.